The past few weeks have witnessed some major consumer brands changing their logos: Belk, MySpace, The Gap, etc. Most notably was The Gap who changed their logo to one of the worst designs I’ve seen in my 20 years of marketing communications. After much public disapproval and constant web and Read more…
BP unveiled a new multi million dollar PR campaign this past week. I first saw the commercial while watching the morning news and watched with great interest. First as a US Citizen I wanted to know what this European based company was doing to clean up the worst natural disaster Read more…
Last week I attended the Triangle AMA CMO panel, a great event with four Chief Marketing Officers from SAS, Concord Hospitality, Cheerwine and Genworth Financial. One of the presenters, Jim Davis, SAS CMO, said something that really hit home. Jim stated that your company’s brand is not the logo but Read more…
The past few weeks the big story has been Tiger Woods and his many mistresses. What started out as a car accident story has now developed into a shocking tale of one of the biggest sports celebrities having many extramarital affairs with several women across the country. Now I’m not Read more…
As a long time web addict, I have watch Google’s rise to power from a distance at first. I started with Yahoo! and even bought stock in the company. To me they were the first and I was happy with my search results. When I first heard of Google I Read more…