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Strategy

Digital Media

Mobile Site, App or Both?

With mobile usage and traffic growing by huge numbers recently there is a rush to create mobile friendly versions of your website.  But it does not end there, what about a iPhone or iPad app?  What about other smartphones: Droid, Blackberry, etc? Just thinking about it can make your head Read more…

By Brian McDonald, 14 yearsOctober 28, 2011 ago
Events

Forget Early Adopters, iPhone 4S Appeals to Majorities

Apple’s announcement yesterday disappointed some that wanted to see a new iPhone design, the iPhone 5.  Had the iPhone 5 been announced there would have been throngs of innovators, early adopters and first droppers lined up to buy the device on the first day, shattering sales records and making news. Read more…

By Brian McDonald, 14 yearsOctober 5, 2011 ago
Digital Healthcare Infographic Animation video
Digital Media

Digital Healthcare Animated Infographic

Found a great animated infographic on the role and impact of digital marketing in healthcare on Life Healthcare Agency’s YouTube Channel. This video does a great job of communicating the importance of digital communications in how we research and discover health information. It follows great storytelling practices by: Creating a Read more…

By Brian McDonald, 14 yearsSeptember 23, 2011 ago
Digital Media

The Johnny Cash Project | Crowdsourcing an Epitaph

Last week during the first Monday Night Football game I watched the ad for The Johnny Cash Project on ESPN. I was blown away for two reasons. I’m a huge Johnny Cash fan. It’s the best use of crowdsourcing I’ve seen to date. Now I will admit that I have Read more…

By Brian McDonald, 14 yearsSeptember 21, 2011 ago
What makes someone leave a website?
evergreen

What Makes Someone Leave a Website? [Infographic]

How’s your bounce rate? If it is consistently high (over 70%), then you need to analyze why visitors are leaving your site so quickly.  This infographic looks at certain areas that may be driving your site visitors away from your site instead of diving deeper.  One area to look at Read more…

By Brian McDonald, 14 yearsSeptember 16, 2011 ago

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