Stock photography used to be a more time and cost intensive process due to the terms of photography use. Image prices as far back as 2000 were still around $100 each for high resolution quality. Also some photographers charged additional royalties if your usage was used in ads, signage and Read more…
When I first started working in marketing communications one of my monthly tasks was to review all trade publications for articles where our company was mentioned as well as other articles of interest. I scanned roughly 30+ trade publications for keywords using my eyeballs since there was no Web in Read more…
I just saw a great tweet by my brother @iamseanmcdonald “Serious question: Anyone have recent examples where a brand has made a MEASURABLE impact with its presence in Facebook?” I keep thinking to myself that the applications for corporate Facebook presence are mostly in the consumer brands area. We love Read more…
While obtaining my Project Management Professional (PMP) certification I really dug into one of the main process areas that I knew would help me in my job on a regular basis: scope management. I reflected back on how many failed or poorly executed projects could have been better if more Read more…
I’ve been doing some testing of RSS aggregator and mashup tools to develop requirements for a marketing portal project. These tools are great for non developers and marketing geeks like me to build a slick set of pages that can pull in multiple RSS feeds and other site content from Read more…