I remember someone asking me in 1995 when I was building my first web site and describing how cool this new technology was, “Hey can you help me get on the interweb?” Sure I said, just take a left on the Internet superhighway and look for the exit that starts Read more
When I first started working in marketing communications one of my monthly tasks was to review all trade publications for articles where our company was mentioned as well as other articles of interest. I scanned roughly 30+ trade publications for keywords using my eyeballs since there was no Web in Read more
I just saw a great tweet by my brother @iamseanmcdonald “Serious question: Anyone have recent examples where a brand has made a MEASURABLE impact with its presence in Facebook?” I keep thinking to myself that the applications for corporate Facebook presence are mostly in the consumer brands area. We love Read more
I’ve been doing some testing of RSS aggregator and mashup tools to develop requirements for a marketing portal project. These tools are great for non developers and marketing geeks like me to build a slick set of pages that can pull in multiple RSS feeds and other site content from Read more
I am an old PR salt in today’s world in that I remember sending out my first press releases the old fashion way, the US Postal Service. Yes there was a few that were faxed but for most of my first 12 years out of school releases involved the tedious Read more