When you look at job descriptions for marketing managers these days you wonder if any one person can really fulfill the role. Marketing has expanded greatly in the past dozen years as the Internet and digital marketing has exploded. Today when I look at position descriptions for marketing managers and Read more…
Storytelling is one of our most important and primary means of communicating with others. The name conjures up images of reading bedtime stories to our children. Yet the art of storytelling is vital to sales and marketing communications. The great sales guys that can sell ice to Eskimos are also Read more…
SEO Meetup had another great meeting last night at Media Two on Your Brand Presence & Managing it Online. Phil Buckley @1918 and Morgan Siem @morgansiem presented some timely and relevant examples on the topic. Phil began with the concept of that with y The overall strategy revolves around owning Read more…
Social media sites have grown dramatically for several reasons. But I think one of the key growth factors has been the ability to share photos and images. I remember my father used to print several duplicate photos when he had his film developed to send out to his family and Read more…
I have Google and Yahoo alerts set up for my company which has a unique name (Zencos) in order to track where we appear in the internet/web/blogs, etc. I reviewed my recent alerts and found someone that claimed to be the president of our company, however no one in the Read more…