This is a post that I’ve wanted to write for quite some time. After stints at agencies and on the corporate side I’ve learned how to manage PR agencies to get the best service and results. When talking with new business owners I often discover that this can be a Read more…
Approximately six weeks ago the first Raleigh Media Leaders event was held at The Busy Bee. Over 150 professionals from marketing, advertising, media and technology gathered for an evening of interaction and stimulating conversation. The event was unique in that there was a grand prize for the evening, a drawing Read more…
Last week the Triangle Social Media Club had two guest speakers, Karlie Justus (@karliej) and Jason Peck (@jasonpeck). I’ve had the pleasure of meeting both the speakers and interacting with them on Twitter over the past several months. I was glad to see Karlie speak about the NC State Fair since Read more…
When I first started working in marketing communications one of my monthly tasks was to review all trade publications for articles where our company was mentioned as well as other articles of interest. I scanned roughly 30+ trade publications for keywords using my eyeballs since there was no Web in Read more…
One of the speakers I was able to see last week at the ACCE convention was Michael Herman whom I’ve know for over 20 years. Michael was my first PR professor at NC State way back in 1987. Since then I’ve seen Michael from time to time while he was Read more…