Writing about Web 2.0 technology over the past several months I am reminded of what the “new” technology was when I began my career and how it impacts us today. I graduated college in 1990 with a degree in communication and public relations. When I started college was already using Read more
One of the challenges of Twitter’s 140 character limit is how to get your message across and include a link to a web page with additional information. When I first got on Twitter a year ago I was puzzled seeing the tinyurl links and wondered what in the world was Read more
I recently sat in on a webcast that gave time estimates for marketing professionals. Their estimation was that each social media account (i.e. Facebook, Twitter, LinkedIn) should require approximately eight hours/week. Therefore if you have four accounts your time dedicated to social media would be 32 hours/week. Ideally this would Read more
Last week I was working on a press release and came across reviewer comment using the term wordsmithing. For some reason this word falls into my list of annoying terms. I don’t know why, I guess it’s because I feel like I have to put on a worker’s uniform and Read more
Until a few months ago I read the newspaper everyday, a regular subscriber since I was 18 years old. At first I read it for sports and entertainment. As I got older I enjoyed reading and learning more about hard news stories that were not being covered in depth on Read more