How’s your bounce rate? If it is consistently high (over 70%), then you need to analyze why visitors are leaving your site so quickly. This infographic looks at certain areas that may be driving your site visitors away from your site instead of diving deeper. One area to look at in your analytics are the entry and exit pages. These pages give clues to how users enter and leave your site.
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Source: What Makes Someone Leave A Website?
Brian McDonald started Square Jaw Media to document strategies and techniques he had used over his experience working in marketing and communications since 1990. During this time Brian wrote about many of the exciting Raleigh social media events where great knowledge was being shared and tries to share some of the tips and tricks. . Read Brian's full bio.
Last week’s 50th anniversary of Sgt. Pepper’s Lonely Hearts Club Band found me enjoying listening to the classic album by The Beatles. I’ve loved this album for as long as I can remember. As a Read more…
If you’re not familiar with Glassdoor then it’s the first site you need to visit after reading this post. What Google Review and Yelp are to local retailers, restaurants and bars, Glassdoor is to companies. Read more…
At the 29014 Digital Marketing for Business conference I presented on how to create a digital marketing command center. When starting a digital marketing program or position, it’s often important to quickly set up essential Read more…