[featured style=”shadow”]
This edition of Beyond the Basics looks at corporate microblogging and how it is impacting today’s business communication. Dan Connolly (@DConnolly17) of Blogtronix spoke with me about how microblogging can help reduce email clutter and increase productivity. Dan had some interesting statistics Blogtronix has customers have experienced.
Employee Engagement Benefits
- 39% increase in employee connectedness
- 32% more ideas generated and captured
- 30% in employee satisfaction
- 27% less email
- 32% reduction in time to find answers
- 37% increase in project collaboration and productivity
Top Customer Engagement Benefits
- 42% more communication with customers
- 31% increase in customer retention
- 34% higher brand awareness
- 28% decrease in support call volume
- 34% more feedback and ideas from customers
- 27% increase in new customer sales
