Tag Archives: Wordpress

Content Marketing Automation and Integration

With all the digital media channels out there you can spend a huge amount of time curating and sharing content across multiple social networks and channels.  Integrating content across networks and channels via an automation strategy can save time and money spent doing repetitive tasks.  But I want to note that this is not an all or none strategy and should not be adopted for all your communication.  Instead I approach content automation as a strategy to integrate original content with curated content in order to develop a stream of content.

Some of the basic tactics necessary to deploy this strategy include establishing a digital diet of content.  Content aggregators and curation tools are a great way to do this.  Creating great content day in, day out is a challenge.  There’s no reason why you should not view curation as a way to keep your social media streams active and healthy.  Every social media expert will tell you share great content in addition to creating your own.
Think of your content marketing automation as a daisy chain, whereby each event links to another.  There are several ways to do this.

Search to Syndicate

Search queries on Google and Twitter allow you to create an RSS feed.  These RSS feeds can be displayed on your blog or can feed a social media account like Twitter, Facebook, LinkedIn or Google+.  You can also use email to syndicate content via email to add articles to a queue.  So here is how I do it.
I use content curation tools on my iPhone and iPad like Zite, Flipboard, Pulse and other sources.  Articles that I read and think my friends and followers are interested I share by sending via email to Buffer.  Buffer allows you to schedule and share content on LinkedIn, Twitter and Facebook and set up a schedule according to what day and times you want to share for each network.  My buffer feeds my personal Twitter, LinkedIn and the Square Jaw Media Facebook page.
Remember the daisy chain I mentioned earlier?  Here’s where that comes in.  Buffer only hits 3 sites but I want to also share to my Square Jaw Media Twitter as well as save to my bookmarking account on Pocket.  Here’s where my trigger tool comes in.  If This Then That (ifttt.com) is a trigger based tool that allows you to daisy chain your content automation to several networks.  So I have one trigger that is activated when my Facebook page shares a link and post it to Twitter and a second that bookmarks the article on Pocket for archiving.
Here’s where the daisy chain effect comes in.  I don’t want my personal and brand page to push out the same link at the same time.  So I use IFTTT to push out my Square Jaw Media tweet at a later time by staggering my Facebook fan page Buffer queue.  That way there’s some time distance between the two tweets.
At a less complex level Facebook, YouTube and other tools allow you to port links to other networks when you add or bookmark content.  For example when you you add a video to YouTube you can have it post a tweet and status update on Facebook.  At the same time you can also do this for content that you save as a favorite.  This is a great opportunity to share content that is relevant to stakeholders.
Another great syndication tool is NetworkedBlogs. If you are reading this post on Facebook, NetworkedBlogs did that!  NetworkedBlogs allows you to syndicated your blog to your Facebook page and profile when you publish.

Repurpose Content

The concept of repurposing content on social media should not be overlooked.  One way to accomplish this is to use the Tweet Old Post WordPress plugin to share older posts along with more current content.  As long a your content is relevant and timely this works well to drive traffic to your site.
RSS feeds have so many uses in content automation it’s hard to list them so I’ll mention a few.  If you host events or blog about them many times you want to include links to other blogs and sites that reference your event.  In the past this meant going back to articles and adding links.  But you can use In Post RSS Plugin to update a post without having to login to your blog.  By adding a link to a bookmarking site like Delicious or Pocket it will add the link to the post dynamically.  Remember to use tags to separate and segment content so you don’t spam our post or feed with unrelated links.

Don’t Forget the Sidebar

Sidebars are a great place to display content on our website or blog.  Videos, slides, photos, links and other curated content can be shared on every page of your site or segment the content and share only the specific relevant links for specific vertical markets like health care, technology or manufacturing if necessary.
In conclusion, these tactics are not a replacement for interacting and responding with users on social networks. If you try that you will soon find out that your readers will call you out and you will lose some level of trust with your audience. Instead employ a content automation strategy to augment your content marketing efforts.

WordPress vs. Joomla vs. Drupal Infographic

With the choices in open source content management systems (CMS) this infographic from Devious Media compares WordPress, Joomla and Drupal. I’ve used WordPress and Joomla to build sites and found both of them robust with many features available. WordPress I favor for its greater ease of use and wealth of plugins and available knowledge base on the web. I’ve only dipped my toe very reluctantly into Drupal and found it to be more complex than I’m willing to invest. It seems to be a strong platform for ecommerce as well as custom applications. If you choose Drupal you want to get a professional. Even entering data into the system seems a bit spooky to me. Joomla has a flexible framework but I found the plugins to be cumbersome and not perform as well as expected. Some of the Joomla sites I built a few years ago have been migrated to WordPress. Overall as you can probably tell I’m a big WordPress fan.

Open source CMS platform comparison
Source: Devious Media

3 Awesome WordPress Plugins for SEO, Links and Personalization

Wordpress Plugins

Awesome WordPress Plugins

If you use WordPress for a small to medium sized business website then this post is for you. Over the past several months I have discovered some awesome WordPress plugins that can help you with your Search Engine Optimization (SEO), link management and create custom pages with dynamic widget management.

WordPress SEO Plugin

WordPress SEO is a great plugin to help with all the SEO work you need to do on your site. I first heard about this from local SEO guru Phil Buckley (@1918) and have been found it to be one of the best SEO tools I’ve used. Just this week a new release was announced and available that makes this plugin even better. WordPress SEO allows you to change the meta keywords and descriptions and other tags that search engines crawl and index on your site. But where it really adds value is by performing analysis on how well you focused on the keyword you want to be listed under. The latest release is now paired with Linkdex for enhanced analysis that reviews your post and gives you feedback on how to tweet your page for maximum optimization. This allows you to go back and edit the specific areas to focus more on what keyword you are wanting to show up for in search results.

Yoast WordPress SEO Plugin Page Analysis with Linkdex
Yoast WordPress SEO Page Analysis Screen with Linkdex

Broken Link Checker Plugin

The second WordPress plugin I’ve found useful is Broken Link Checker. Finding broken links is a never-ending task and this WordPress plugin does all the hard work for you. It detects links that don’t work, missing images and redirects and will alert you via the WordPress dashboard or email.  There are several options for page and posts types and you can prevent search engines from following broken links as well.  The interface cleanly lists all broken links and allows you to edit, update or remove the link depending on the circumstances.  I use this to find any broken internal links that may have happened from archiving or changing URLs as well as any links on other sites that have changed.  You can also scan the link source for links that are not really broken like older tweets that have been archived from Twitter and other sites.

Broken Link Checker WordPress Plugin Screen
Broken Link Checker Plugin Screen

Dynamic Widgets Plugin

Creating a personalized experience is key to website design and conversion optimization. With the Dynamic Widgets WordPress plugin you can do just that. This plugin allows you to choose which pages that specific widgets will appear on the page.  The settings are very robust and can be set according to user roles, dates, pages, categories and Buddypress groups to name a few.  These options allow you to set  default and custom settings for specific widgets.  For example if you want to cross sell on a landing or conversion page you can set those widgets to appear on those pages and any child pages.  Using this tool requires some level of widget modeling and you may find it necessary to develop a chart that lists what widgets should appear on what pages depending on your specific criteria.  It takes some work to get it all setup but in the end it is worth it.

Dynamic Widgets plugin screen
Dynamic Widgets plugin screen

I hope you find these WordPress plugins as valuable as I have. What are some of the WordPress plugins that you have found to be helpful?