I was interviewed by SAS for an article on how resellers were using Web 2.0 in their marketing efforts.
It’s no secret that social media is a topic among executive and marketing branches in organizations of all sizes and industries. Our last newsletter spotlight article presented a barrage of statistics showing social media’s growing popularity and effectiveness.
Social media is on the rise, but how are companies using Web 2.0, and what value does it bring? We spoke with a few VARs to get their perspectives, and a resounding best practice surfaced: start small and work your way up.
Take baby steps
Each of the three companies we interviewed was at its own stage of adoption. Zencos, a hybrid consultancy and SAS® Reseller firm, entered Web 2.0 by building upon its employees’ outside skills and hobbies.
Zencos Marketing Director Brian McDonald hosts a blog for the local chapter of the American Marketing Association. “In it, we discuss best practices and share Web 2.0 strategies. Several social media experts from companies like Dell and MySpace participate in meetings where I’ve had the opportunity to learn from leading brands,” says McDonald.