This week AT&T had a massive outage of its U-verse network that offers voice, digital cable and high speed Internet to consumers and businesses. This most recent fiasco has further tarnished the AT&T brand that it appears the company has either given up on PR and customer service or does not Read more…
Employers are leaving the world of print media behind by posting their jobs exclusively online. They are advertising on message boards, through social networks and on huge job posting sites. Businesses also advertise on their own websites where applicants from all over the world can vie for the best positions. Read more…
Self employed workers have their hands full juggling multiple roles every day, so keeping a professional appearance can be challenging at times. Freelancers and so-called “one man bands” already struggle when it comes to competing with large corporations. It is hard to answer the phones, take out the trash and Read more…
Last week I attended the Triangle AMA CMO panel, a great event with four Chief Marketing Officers from SAS, Concord Hospitality, Cheerwine and Genworth Financial. One of the presenters, Jim Davis, SAS CMO, said something that really hit home. Jim stated that your company’s brand is not the logo but Read more…
SEO Meetup had another great meeting last night at Media Two on Your Brand Presence & Managing it Online. Phil Buckley @1918 and Morgan Siem @morgansiem presented some timely and relevant examples on the topic. Phil began with the concept of that with y The overall strategy revolves around owning Read more…