Tag Archives: plugins

More WordPress Plugins: Keywords, Performance and Social Share

I love discovering WordPress plugins that work and help with marketing your website. My first WordPress plugin post listed 3 awesome plugins for search engine optimization (SEO), link tracking and personalization. This time I’ve found 3 more awesome wordpress plugins for keywords, site performance and social share.

Keyword Statistics

Keyword Statistics helps optimize your WordPress blog for search engines. It can automatically generate meta informations (like keywords and description for example) needed for the SEO of your blog. What I like about this plugin is that it scans your content on the page or post for keyword density and updates it every few seconds. The most common keywords are presented in lists of single words and optionally 2- and 3-word phrases.

Keyword Statistics WordPress Plugin
Keyword Statistics WordPress Plugin

Keyword Statistics also will generate meta tags and page titles for a single page or the whole site. It features options for canonical URLs, 404 pages, robots, no follow, and the ability to turn on/off the setting so they don’t interfere with other plugins. The way I use it is to research the keywords and then write the meta tags using WordPress SEO plugin.

W3 Total Cache

Wordpress plugin W3 Total Cache Page Speed Report
Page Speed Report dashboard widget

W3 Total Cache bills itself as the most complete WordPress performance framework that can improve site performance and user experience via caching: browser, page, object, database, minify and content delivery network support. W3 Total Cache improves the user experience of your site by improving your server performance, caching every aspect of your site, reducing the download times and providing transparent content delivery network (CDN) integration. With page load speed now a factor in search engine rankings this plugin is invaluable. The dashboard widget gives you a quick analysis of your page speed report listing areas for improvement. The dashboard report clicks to a detailed report with specific areas to improve load speed and performance.  From there you can make the adjustments to your site to improve performance. W3 Total Cache promises at least 10x improvement in overall site performance.  As you can see from my report above, I still have some work to do to improve performance, and now I know exactly what items to tweak.

AddThis

I’ve tried most of the social share WordPress plugins and have finally settled on AddThis for a couple of reasons. First they have all of the networks with the ability to customize the buttons and the order they appear on the page. All you have to do is list the account codes in the order you want them to appear. They list what services perform best on their services directory page. Sign up for a free AddThis.com account to see how your visitors are sharing your content: which services they’re using for sharing, which content is shared the most, and more. The dashboard widget allows you to view stats for current day, past week and past month.

AddThis WordPress Plugin Dashboard Widget
AddThis dashboard widget shows social sharing stats

I’ve also found AddThis to work well on iPhone while testing for my site.  Some of the other social share plugins performed poorly in this area so that was a big factor in using this plugin.  Other features include bit.ly and Google Analytics integration.

WordPress vs. Joomla vs. Drupal Infographic

With the choices in open source content management systems (CMS) this infographic from Devious Media compares WordPress, Joomla and Drupal. I’ve used WordPress and Joomla to build sites and found both of them robust with many features available. WordPress I favor for its greater ease of use and wealth of plugins and available knowledge base on the web. I’ve only dipped my toe very reluctantly into Drupal and found it to be more complex than I’m willing to invest. It seems to be a strong platform for ecommerce as well as custom applications. If you choose Drupal you want to get a professional. Even entering data into the system seems a bit spooky to me. Joomla has a flexible framework but I found the plugins to be cumbersome and not perform as well as expected. Some of the Joomla sites I built a few years ago have been migrated to WordPress. Overall as you can probably tell I’m a big WordPress fan.

Open source CMS platform comparison
Source: Devious Media

3 Awesome WordPress Plugins for SEO, Links and Personalization

Wordpress Plugins

Awesome WordPress Plugins

If you use WordPress for a small to medium sized business website then this post is for you. Over the past several months I have discovered some awesome WordPress plugins that can help you with your Search Engine Optimization (SEO), link management and create custom pages with dynamic widget management.

WordPress SEO Plugin

WordPress SEO is a great plugin to help with all the SEO work you need to do on your site. I first heard about this from local SEO guru Phil Buckley (@1918) and have been found it to be one of the best SEO tools I’ve used. Just this week a new release was announced and available that makes this plugin even better. WordPress SEO allows you to change the meta keywords and descriptions and other tags that search engines crawl and index on your site. But where it really adds value is by performing analysis on how well you focused on the keyword you want to be listed under. The latest release is now paired with Linkdex for enhanced analysis that reviews your post and gives you feedback on how to tweet your page for maximum optimization. This allows you to go back and edit the specific areas to focus more on what keyword you are wanting to show up for in search results.

Yoast WordPress SEO Plugin Page Analysis with Linkdex
Yoast WordPress SEO Page Analysis Screen with Linkdex

Broken Link Checker Plugin

The second WordPress plugin I’ve found useful is Broken Link Checker. Finding broken links is a never-ending task and this WordPress plugin does all the hard work for you. It detects links that don’t work, missing images and redirects and will alert you via the WordPress dashboard or email.  There are several options for page and posts types and you can prevent search engines from following broken links as well.  The interface cleanly lists all broken links and allows you to edit, update or remove the link depending on the circumstances.  I use this to find any broken internal links that may have happened from archiving or changing URLs as well as any links on other sites that have changed.  You can also scan the link source for links that are not really broken like older tweets that have been archived from Twitter and other sites.

Broken Link Checker WordPress Plugin Screen
Broken Link Checker Plugin Screen

Dynamic Widgets Plugin

Creating a personalized experience is key to website design and conversion optimization. With the Dynamic Widgets WordPress plugin you can do just that. This plugin allows you to choose which pages that specific widgets will appear on the page.  The settings are very robust and can be set according to user roles, dates, pages, categories and Buddypress groups to name a few.  These options allow you to set  default and custom settings for specific widgets.  For example if you want to cross sell on a landing or conversion page you can set those widgets to appear on those pages and any child pages.  Using this tool requires some level of widget modeling and you may find it necessary to develop a chart that lists what widgets should appear on what pages depending on your specific criteria.  It takes some work to get it all setup but in the end it is worth it.

Dynamic Widgets plugin screen
Dynamic Widgets plugin screen

I hope you find these WordPress plugins as valuable as I have. What are some of the WordPress plugins that you have found to be helpful?