Square Jaw Media

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Social TV integrates social networks and television, movie and music habits
Digital Media

How Social Is Your TV?

At the February Triangle Social Media Club event I had my eyes opened to the world of “social TV.”  The speakers were Gregory Ng (@gregoryng), Tim Arthur (@timarthur), Damond Nollan (@damondnollan) and the MC was Ryan Boyles (@therab).  The panel showed what their entertainment centers consisted of, their top 5 Read more…

By Brian McDonald, 11 yearsFebruary 26, 2012 ago
evergreen

Marketing Lessons from The NFL

We’re halfway through the National Football League (NFL) season and this is the time of year that I love.  Temperature is cooling down, leaves are changing, Halloween, Thanksgiving and Christmas are the holidays and the NFL season is in full swing.  There’s a reason why NFL football is the number Read more…

By Brian McDonald, 11 yearsNovember 1, 2011 ago
New Budweiser design and several can redesigns
evergreen

Will Brand Redesign Bring Back Budweiser’s Customers?

Budweiser announced that it is redesigning its cans. The bow tie Budweiser logo will be emphasized along with the red color. I wonder if this will attract new customers?  Sure there will be interest when the new design is seen on cans and swag, but will it last? Overall the Read more…

By Brian McDonald, 12 yearsSeptember 14, 2011 ago
Typography
Digital Media

Typography: The Message Conveyed by Printed Characters

Your choice of font paints a picture with words, effectively conveying whether your message is playful or formal, sophisticated or aimed at children. Fonts can be used to emphasize the most important parts of an advertisement or article, especially for online readers who tend to quickly scan instead of carefully Read more…

By Brian McDonald, 12 yearsNovember 18, 2010 ago
Facebook has good reason to love The Gap
Events

Facebook’s New Best Friend? The Gap!

Last week The Gap announced that they were giving away 10,000 pairs of jeans to anyone who checked in to their stores on Facebook.  All you had to do was show your check-in screen on your mobile device to redeem the coupon.  I headed over to The Gap at 11 Read more…

By Brian McDonald, 12 yearsNovember 9, 2010 ago

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squarejawmedia.com by Brian McDonald is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
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Header photograph by Bryan Reagan.

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