Category Archives: Infographics

World Without Apple Infographic: Impact of Steve Jobs

The passing of Steve Jobs was a sad event for me. I bought my first Apple Macintosh computer in 1987. It was a used first generation Mac that cost me $2,300! Nonetheless I loved it, it was my first computer because the Commodore 64 I had in high school never did anything but play games. I wrote my college finals on it, got my first job because I knew how to use a Mac and then proceeded to buy several Macs, Mac IIs, iMacs, G4s, iPods, iPhones and now MacBook Pro.

I always admired Steve Jobs as the real true visionary of our generation that knew what the PC had to be in order for it to change the way we worked, lived, communicated. When Apple ousted him I was pissed. I even bought a few of the Mac clones that Jobs shut down when he came back to Apple and saved the company.  Steve Jobs always wowed me with the latest product and how it was built, marketed, designed and delivered.

So in looking at the many infographics on the web I found this infographic from Infographic Labs that shows a view of the world without Apple that shows Steve Jobs’ impact.

World Without Apple Infographic from Infographic Labs
The World Without Apple from Infographic Labs

Digital Healthcare Animated Infographic

Found a great animated infographic on the role and impact of digital marketing in healthcare on Life Healthcare Agency’s YouTube Channel. This video does a great job of communicating the importance of digital communications in how we research and discover health information. It follows great storytelling practices by:

  • Creating a compelling argument for the role of digital communications and social networks using user and traffic statistics.
  • Establishing that healthcare as a topic is huge in volume: 2nd most search topic on google and 3rd largest web activity across generations.
  • The physician survey data displays how doctors are using digital media to research and learn about practices and medicine.
  • Consumer research shows how web research can lead to patient asking doctor for a branded drug.

The closing message “healthcare is digital…life is digital” shows how we are becoming a digital nation more every day.  Plus I really like the use of Lego people!

What Makes Someone Leave a Website? [Infographic]

How’s your bounce rate? If it is consistently high (over 70%), then you need to analyze why visitors are leaving your site so quickly.  This infographic looks at certain areas that may be driving your site visitors away from your site instead of diving deeper.  One area to look at in your analytics are the entry and exit pages.  These pages give clues to how users enter and leave your site.

++ Click Image to Enlarge ++
What Makes Someone Leave A Website?
Source: What Makes Someone Leave A Website?

WordPress vs. Joomla vs. Drupal Infographic

With the choices in open source content management systems (CMS) this infographic from Devious Media compares WordPress, Joomla and Drupal. I’ve used WordPress and Joomla to build sites and found both of them robust with many features available. WordPress I favor for its greater ease of use and wealth of plugins and available knowledge base on the web. I’ve only dipped my toe very reluctantly into Drupal and found it to be more complex than I’m willing to invest. It seems to be a strong platform for ecommerce as well as custom applications. If you choose Drupal you want to get a professional. Even entering data into the system seems a bit spooky to me. Joomla has a flexible framework but I found the plugins to be cumbersome and not perform as well as expected. Some of the Joomla sites I built a few years ago have been migrated to WordPress. Overall as you can probably tell I’m a big WordPress fan.

Open source CMS platform comparison
Source: Devious Media

Periodic Table Of SEO Ranking Factors Infographic

Search Engine Land Periodic Table of SEO Ranking Factors

This is a great infographic from Search Engine Land that demonstrates all the different touchpoints and components of SEO ranking. What I like about this image is that it communicates how the relationships and order of importance between the different working parts for prioritization and strategy alignment. Both on the page and off the page SEO ranking factors are grouped as well as violations and blocking. You can also view the full size table with more explanation of the different SEO ranking element symbols.

Search Engine Land has also created links from all the table elements to great information on best practices, how to guides and other posts for a complete SEO ranking manual. I find that this graphic is good for introducing SEO ranking concepts as well as planning and strategy development. The graphic links to the full SEO guide of tips and tutorials. This is a great starting point for anyone that wants to learn about how SEO works.