The Executive's Guide to Enterprise Social Media Strategy

Beyond the Basics: Enterprise Social Media Strategy


David B. Thomas (@davidbthomas) executive director at New Marketing Labs is releasing his new book today, The Executive’s Guide to Enterprise Social Media Strategy, co-authored with Mike Barlow.

David and I discussed some great strategies and tactics from his findings including:

  • Creating a cross-functional, enterprise-wide team as a starting point for creating social media policy and practices.
  • How to manage large international teams creating social media presence for your corporation.
  • Creating a strategy that allows management to understand how to implement, manage and measure social media.
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