Category Archives: Digital Media

Digital Signage and Digital Media in Web 3.0 World

What is Web 3.0 and what will it mean for marketing? I was a bit skeptical going in thinking to myself, hey we just really are on the second phase of Web 2.0 and now we’re already going to 3.0? What happened to 2.5, did I miss a release?

Web 3.0 is the continual evolution of connectivity and delivering content. Only now content is not limited to text, photos and short video clips. The content is full HD video, live, two-way video conferencing and telepresence. I know how to create a Flash video and embed it in a web page but how to do communicate with a 42″ device to my audience or better yet a fleet of them strategically positioned throughout a campus?

I have to admit I was intrigued by the topic. I wrote a post for the Triangle AMA blog last month on Digital Media by Brian Carnell, Business Manager World Wide Channels, Cisco Systems. That presentation scratched the surface of two topics that were covered in greater detail at this meeting. First was the physical product itself, Cisco’s 42 inch HD monitor along with the small device the controls it are sleek. Second, the software that controls a single device or an entire network is available from Cisco or can be acquired via open source and freeware programmers. Cisco has shared its APIs and other technology to allow users to connect and communicate. I like that!

From a marketing standpoint, we are at the pre-Web 3.0 stage now. There is still considerable bandwidth limitations on wide area networks and wireless carriers. But what is Web 3.0? C.O. Little, president of GulfStream Communications defined Web 3.0 as, “any media, on any device, anywhere.” Little demonstrated the Cisco Digital Media System (DMS) that allows organizations to manage and control digital media across a network of desktop video applications, digital signage, or Enterprise TV. What marketers face will be the challenge of incorporating digital signage and media into their communications depending on their customers. Specific markets like transportation, hospitality and retail have already deployed digital media, such as airports and train stations using digital signage for flight and train information and times.

Thanks to GuflStream Communications and Cisco for hosting the event. I snapped a few photos of the Cisco Customer Briefing Center which was very impressive.

No Newspaper, Now What?

After being a daily newspaper subscriber, working in public relations for several years, and being an avid reader all my life, I stopped subscribing to my local paper a few months ago. It was a tough decision made easier by the declining quality and quantity of my local paper, The Raleigh News and Observer.

I fought it as long as I could. I watched the paper cut and cut the newsprint down more each few months due to declining advertising. Then the Business section was trimmed down to two pages and buried in the Local section.

I felt sorry for the staff that had worked hard to build this paper. I remembered snubbing the paper when I was a student studying journalism, electronic media (which in the 1980’s meant TV or movies). I used to stop by DJ’s bookstore and newsstand on Hillsborough Street and buy either The Charlotte Observer or The New York Times. I figured Charlotte as a bigger city so paper had to be better. I learned that was not the case when I moved to Charlotte a few years later and had to read The Charlotte Observer on a regular basis.

I remember back in 1995 when was the first online daily newspaper. It appeared that the newspapers were on top of this web technology thing that was emerging. That was not to be the case.  Last week there was talk of bailing out the newspaper companies on talk radio. As much as I don’t want to save every dying industry in this country, I do think the newspaper will be missed if it goes away altogether.
The most likely scenario is that we’ll lose the local newspapers in the smaller markets. The larger media companies will survive due to diversification and other revenue streams. So what does it all mean?  Well for one there will be no more letters to the editor, just comments to blog posts.  Will we lose the investigative journalism that uncovers abuses of power, scandals and other major stories?  Or will new communicators arise from Web 2.0 technology and we’ll just have to search for the right keywords?  Will we trust these new sources of information as we trusted our newspapers?

Brands, Business and Twitter at Triangle Tweetup 2.0

I attended the Triangle Tweetup on April 30th at Bronto’s office in the American Tobacco Campus with great anticipation.  I had been following the past tweetups online since I had not be able to attend the past few events.  The location was awesome since I had not been to Durham in over a year and the DPAC looked incredible as I strolled towards Bronto’soffice.

I was glad that I printed my ticket so I did not have to wait in line to check in.  I saw my colleague at SAS, Dave Thomas as I arrived and had a short discussion with him before he prepared for this panel discussion, Brands, Business and Twitter moderated by Kipp Bodnar @kbodnar32.  The panelists were: Dave Thomas, @DavidBThomas, SAS, Social Media Manager; Thor Kessler, @thorstenkessler, Raleigh Grande Movie Theater, General Manager; and Ryan Boyles, @theRab, IBM, Project Zero Community Manager.
The panelists began with introductions and some background on how their companies are using Twitter.  Dave Thomas explained how SAS Institute @sasinstitute has a Twitter account with only one tweet, “At SAS we’re letting our employees do the tweeting for now,” followed by a list of SAS staff members with Twitter accounts.  The reason for this is that people want to communicate with other people than brands.  SAS has used social media for events like the SAS Global Forum (SGF), the annual SAS user group meeting.  By using the #SGF hash tag and creating a NetVibes portal participants were able to communicate using Web 2.0 as well as allowing non-attendees to follow the event from a attendee’s perspective.
Thor Kessler spoke next about how he has been able to connect with customers of the Raleigh Grande Cinema due to his efforts on Twitter and Facebook.   Kessler noted his efforts in social media have allowed customers to bring concerns to his attention, allowing him to better serve his customers.
The next topic question posed to the panel was to tweet as a company or as an individual.  This was particularly interesting to me since I manage my personal Twitter account and three brand accounts right now. The panel agreed that the voice and power of the individual is greater than the brand.  Ryan Boyles added that, “@therab brings credibility to IBM.”
The final topic the panel discussed was, “can you use Twitter and get work done?”  The panel said yes and stated that lazy employees are not a social media problem,they are a management problem.  I found this to ring true as productivity stems from good management, communication, processes and measurement best practices that have to be set in place for today’s companies.
Overall the event was a great success.  Many thanks to the Triangle Tweetup team @dgtlpapercuts, @ginnyskal, @kbodnar32, @theRab, @ToAsTySnAcKs  and @Bronto for sharing their office space with us!