With all the digital media channels out there you can spend a huge amount of time curating and sharing content across multiple social networks and channels. Integrating content across networks and channels via an automation strategy can save time and money spent doing repetitive tasks. But I want to note that this is not an all or none strategy and should not be adopted for all your communication. Instead I approach content automation as a strategy to integrate original content with curated content in order to develop a stream of content.
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Brian McDonald started Square Jaw Media to document strategies and techniques he had used over his experience working in marketing and communications since 1990. During this time Brian wrote about many of the exciting Raleigh social media events where great knowledge was being shared and tries to share some of the tips and tricks. . Read Brian's full bio.