In the second episode of Beyond the Basics, I met with Jason Peck (@jasonpeck) of eWayDirect. Jason is the Product Manager, Social Media for eWayDirect, a full service interactive marketing agency. One area I’ve seen Jason and eWayDirect really perform is in the area of creating online communities for their customers. Some of the key points I learned from Jason during our discussion:
- Determine if an online community is best for your business. Research your customers and see if it’s applicable.
- Have a plan in place before you start your online community. Don’t just get caught up in launch activities, know where you are going after Day 1.
- Have a resource in place to own the community management function, otherwise it can fail.
I want to thank Jason for his time and great insight. Stay tuned for the next episode to air in early December.