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Marketing Lessons From The Beatles’ “Sgt. Pepper’s Lonely Hearts Club Band”

Last week’s 50th anniversary of Sgt. Pepper’s Lonely Hearts Club Band found me enjoying listening to the classic album by The Beatles. I’ve loved this album for as long as I can remember.  As a kid my older brother, Sean and I would put it on and listen to the entire album, reading the lyrics ..
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Is Glassdoor Killing Your Recruiting?

If you’re not familiar with Glassdoor then it’s the first site you need to visit after reading this post. What Google Review and Yelp are to local retailers, restaurants and bars, Glassdoor is to companies. Glassdoor has several typical features of HR/employment sites: job board listings, corporate profiles, list of the best places to work ..
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Creating a Digital Marketing Command Center

At the 29014 Digital Marketing for Business conference I presented on how to create a digital marketing command center. When starting a digital marketing program or position, it’s often important to quickly set up essential social listening, curating and sharing platforms. You will need a command center where you can quickly scan relevant and timely ..
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Smart YouTube Video Captions Improve On-Page SEO

YouTube added automatic captions this year and it’s an important feature for several reasons.  If you’re not familiar with video captions, it is basically the transcript of the video dialog or narration shown at the bottom of the screen.  In the past you would have to supply the caption copy or pay someone to do ..
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Create Custom Infographics With Visual.ly

Visual.ly allows you to create your own infographic without having to be a graphic designer. The SaaS site allows you to create custom infographics as well as ones from existing data. The infogrpahic below shows my LinkedIn profile as in infographic. create infographics with visual.ly